Advertising is a tool of Mercado Libre that allows you to give greater visibility to your products to show them to buyers before the competition. Some of the benefits are that the products will have greater visibility, as they will be shown in the first search results. You can choose which ads to show, grouping them into campaigns and deciding how much you want to invest in them. Also, you can pause and activate your campaigns whenever you want and see their results in reports and metrics. Follow our guides to get started:

1. Products Ads: It will be ready soon. It is Mercado Libre's advertising tool that allows you to promote products published on Mercado Libre to increase your sales. Product Ads are posts that are displayed in relevant positions within Mercado Libre.
2. Brand Ads: It is a performance solution of Mercado Ads that allows sellers and brands of official stores to show ads to users who perform a search on Mercado Libre. With Brand Ads, ads are displayed in a new premium position ("position 0"), before Product Ads. This allows users who are searching for a product to see three options of products from a brand before any other results. Brand Ads helps users discover new products at the moment they are considering a purchase.
3. Display: It allows advertisers to buy and manage advertising spaces directly or programmatically from Display within high-impact locations on Mercado Libre and Mercado Pago for relevant audiences with high purchase intent.